About
I’m Will Potter, and this is where my work lives. I’m from Indiana and now work from Chicago, partnering remotely with small businesses and individuals wherever they are. My background spans branding, visualization and spatial design.
My goal isn’t to turn every business into a corporate brand. It’s to build an identity that reflects what makes it unique and helps it stand out.
Outcomes, not tasks
Every project is built to give a business a cohesive, professional identity that feels current, recognizable, and ready to grow.
Transparent pricing
One hourly rate, a written quote up front, a final price within 20% of it, and the full hours log on every invoice.
Made by hand
I use AI for efficiency and administrative work, never for creative use.
Illustrator
Photoshop
InDesign
Framer
Rhino
Twinmotion
Experiences
Have a project
in mind?
Tell me what you need and I’ll send back a written quote: estimated hours × $30, before any work starts.