Livery Graphics Livery · 2025

Circle K

The #17 Circle K livery

Role

Livery Design & Branding

Scope

Full-Body Paint Scheme · Promo Graphics

Tools

Illustrator · Photoshop · InDesign

A custom NASCAR style paint scheme for the Circle K #17 ARCA Chevrolet SS, created for the iRacing sim racing series.

The design brings Circle K’s retail branding onto the car in a bold, high contrast layout.

01Problem

Create a Circle K race car that is easy to recognize at speed and reads clearly from every camera angle.

02Solution

The retro adjacent design is used to connect to the race fans of the past while using modern stickering and fonts to keep this car in the present. Using a simple base for car design makes the scheme recognizable as a weekly scheme for the team.

03PRECIDENT

Dale Earnhardt Wrangler #3 Chevrolet — Southland Fire #72

Tim Richmond Folgers #25 Chevrolet — Folgers #25

Rusty Wallace Southland Fire #72 — WRANGLER #3

Rusty Wallace Miller Genuine Draft #2 Dodge — Miller Genuine Draft #2

Process

These old cars are usually one or two colored with a main stripe, and that's it. Sometimes less is more with paint schemes where the goal is to be recognisable.

04Product

Full side profile

Circle K #17 — rear three-quarter — Rear three-quarter

Circle K #17 — passenger-side front three-quarter — Front three-quarter

05Poster

06Race-Week Social Set

Race-week collateral built off the finished livery.