Graphics Promotional Material · Carmel, IN · 2024

BuffaLouie's

The new BuffaLouie's location on Veterans Way in Carmel, Indiana.

Role

Graphic Design

Scope

Promotional Material

Tools

Illustrator · Photoshop · InDesign

BuffaLouie's, known as the "World's Best Wings" spot in Bloomington, opened a new location in Carmel, Indiana. The opening needed a full print package ready for day one.

I designed promotional flyers, dine in and catering menus, plus build guide boards for the kitchen.

01Problem

The new Carmel location needed materials that could bring people in, help guests order, and give the kitchen clear directions from the first day.

02Solution

Every piece uses the same BuffaLouie's look, including the cream, red, and blue color palette, hand lettered logo, and Grandpa Lou character. The goal was to make the restaurant feel consistent for customers in the dining room and staff working behind the scenes.

03Product

Kitchen Build Boards

Dine-In Menu

Promotional Pieces

Opening-day flyer — address & catering offer

Brand cover — logo & Grandpa Lou

Catering Menu